Table of Contents

Introduction

As per the Cambridge Dictionary, the meaning of the term ‘LIKE’ is ‘to enjoy or to approve of something or someone‘.

Even in social media, LIKES are the means by which the users express their approval or liking towards a particular post.

Instagram is also one such social media platform on which the success of a content creator depends on the number of likes that he or she gets.

So, how do you get more likes on Instagram?

By posting something which the people feel enjoyable?

OR

By posting content which is approved by your audience?

Even after following these, are you getting the desired number of likes on your content?

For most of the creators, the answer is NO.

With the amount of competition that we have on Instagram in 2025, mere posting of a pretty picture is not enough for standing out in the crowd.

Then, what else do you need?

Here is a list of top 10 strategies that can help you in increasing the number of likes on your Instagram posts in 2025.

Post Several Photos Per Post

Whenever you post something on Instagram, don’t just post one or two pictures.

Make sure that you include multiple pictures in a single post.

When you post only 1 picture, it will only show once on your follower’s feed. 

However, if you post many pictures (at least 3), it will show up more times and thereby the number of likes on your post will increase.

Use Hashtags

Hashtags are one of the best ways in which you can increase the number of likes on your post.

But, you should use them smartly.

Instagram allows you to use up to 30 hashtags per post.

However, do not use too many as they can come across as spammy and irrelevant hashtags are of no use to you either.

So, how do you select hashtags for your post?

Here are some tips that you may follow to select hashtags:

  • Research hashtags specific to your industry or niche.
  • Keep a balance of low, medium, and high competition hashtags.
  • Monitor performance using tools like Hashtagify or Flick.

Post High Quality Photos

If you are a content creator and social media is your first priority, you must make sure to post high quality content.

High quality doesn’t just mean that you need to post pictures with high resolution.

Post content which is:

  • Useful
  • Informative 
  • Reliable

Study your audience well and post content as per what their requirements are.

Only if your audience feels that your posts are of value to them they will like it.

Add Captions

If you want to get more likes on your post, one of the best ways to achieve it is by writing engaging captions to your post.

Captions paly a major role to either make or break the success of your post.

It provides you with an opportunity to engage with your audience.

You can use this opportunity to give your audience some insights on your post.

Make sure to make the captions relatable in order to get more likes and comments.

Vary Your Content

Whenever you are posting on Instagram, make sure to include variety on your feed.

After all, nobody likes to see the same kind of content everyday.

Right?

So, it is not advisable to post the same kind of content always.

Try to experiment with diverse posts such as:

  • Memes
  • Selfies
  • Business pictures
  • Advertisement
  • Customer stories
  • Random funny pictures

This will prevent your Instagram feed from becoming monotonous, keep your audience engaged and make sure that you get more likes.

Use Influencers

Influencers have a lot of followers and collaborating with them helps you gain more engagement as well.

Do you any famous influencers who are working in your niche?

If you do,

Collaborate with them and start working with hem.

If you don’t,

Then, what’s stopping you?

It’s high time now!

Start your research,

Find the influencers who are thriving in your niche,

Collaborate with them and 

Let your content reach the peak of engagement.

Post at the Right Time

“A post is a post. It performs the same no matter when you post it.”

Makes sense right?

Not really.

If you post content at the ‘right time’, there is a high chance that your posts will gather mor likes and engagement.

But, what is the ‘right time’?

There is a dispute as to what is the right time to post and there are varied opinions pertaining to the same.

Some say that the right time to post is in the morning while others believe it is at night.

However, the ‘right time’ varies depending on the creators.

In order to find the ‘right time’ to post your content, you can experiment by posting at different times and then check the audience analytics.

Check at what time your audience engages with your post the maximum and continue to post consistently at the same time.

Do what works with with your audience!

Give Your Followers a Look "Behind the Scenes"

Your audience can engage with you in a better way if they know who you are as a person.

Your followers are interested in knowing who you are as a person.

So, providing them with frequent snippets about your life will automatically gather more engagement on your posts.

You can develop a more personal relationship with your followers by providing providing information from ‘behind the scenes’.

What exactly can you post?

Have a look:

  • Who do you work with?
  • What does your neighborhood look like?
  • What does your office look like?
  • Do you work at home? If so, show your pets and your at-home work setup.
  • Pictures of office parties.

Sharing all these will help your followers get to know more about you and you can gather more likes.

Share Your Posts in Stories

I am sure that you all must have posted some great content but it failed to get the recognition it deserved.

In that case, don’t get disheartened.

You can repost the same post in your story and give it a second life.

But this time, remember that you have to give your best.

Curate it in such a way that it is interesting and it urges your followers to go visit the post and also hit on the ‘LIKE’ button.

You can also create a ‘Featured’ section in your profile to highlight your best posts.

This not only increases your likes and comments but also keeps your audience engaged.

Include Labels and Locations

Tags and locations are your best friends on Instagram!

Tagging relevant places and people not only makes your posts more visible, but also makes them more engaging.

Tagging locations can help people to connect with you better.

If you are in a location which is famous and you post a picture by tagging the location, your followers who are close to you can find you in the location thereby increasing engagement.

Further, if you are along with a fellow creator, tag him.

This not only increases your likes, but will also help him.

It also acts as a bonus for you if the other creator has a greater number of followers than you.

So, the next time you are posting from a well known place,  

Remember that you must tag the place!

Conclusion

So, I think you are good to go now.

Follow these strategies consistently and observe a spike in the number of likes on your Instagram posts.

The next time that you add any post on Instagram, make sure that you follow all these tips.

Happy posting!