Meta’s social network Threads has recently introduced major updates.
On Thursday, the company announced a new dedicated “media” tab that will allow users to quickly access all the photos and videos shared by a profile.
This move comes just days after competitors like X (formerly Twitter) and Bluesky introduced similar features for videos.
Instagram head Adam Mosseri called the update “a long overdue request from the community.”
Along with the media tab, Threads is also introducing photo tagging, allowing users to tag people in their pictures—just like on Instagram and Facebook.
What's New in Threads?
The update which was released on Thursday includes:
- A dedicated “media” tab on user profiles, displaying all shared photos and videos in one place and
- Photo tagging, letting users tag friends, brands, or public figures in their images
These features will be available to all Threads users.
This announcement comes alongside Threads’ continued growth.
Meta has been constantly expanding the features of Threads to attract more users.
Some of the recent updates include:
- A post scheduler for planning content in advance.
- Integration with the Fediverse, allowing users to follow profiles from other decentralized platforms.
- AI-powered summaries for trending topics.
- Custom feeds to tailor the content experience.
With these updates, Meta is making Threads a more attractive platform for content creators, businesses, and everyday users who want a fresh social media experience.
CEO Mark Zuckerberg revealed that the platform now has 320 million monthly active users (MAUs), a rise from 300 million last month.
This steady increase shows that Threads is gaining traction, while rival Bluesky is experiencing a slowdown in growth.
Why is This Update Important for Content Creators?
This update could prove to be a game changer for content creators.
Here are the reasons for the same:
Better Content Discovery – The media tab makes it easier for followers to browse all the photos and videos shared by a creator, instead of scrolling through a long feed.
More Engagement Opportunities – Photo tagging allows users to connect with others in a more interactive way. This is particularly helpful for collaborations, brand partnerships, and community engagement.
A Stronger Visual Identity – Content creators can now showcase their best media content in one place, making their profile more appealing to visitors.
A Competitive Edge – With social media platforms constantly evolving, these new features keep it relevant against competitors like TikTok, Instagram, and X.
Final Thoughts
Meta is clearly committed to improving Threads and keeping it competitive.
As video and photo content remain central to social media engagement, features like the media tab and tagging will make Threads a more engaging platform.
Whether you’re a casual user, an influencer, or a business, these updates make Threads a more engaging and user-friendly space to share content.
Expect more improvements as Meta continues its push to challenge its rivals and grow its user base.
What do you think of Threads’ latest updates?
Will this make you use the app more?