Instagram has recently released a number of new features on its Threads app. These features are designed to attract creators, brands, and professionals.
On Thursday, Instagram’s head Adam Mosseri announced a set of updates. These are introduced to make the platform more user friendly and effective for professionals.
Some of the updates include post scheduling, improved analytics in the Insights dashboard, and new creative tools for resharing posts.
Let’s take a closer look at these features and how they benefit content creators and brands.
Post Scheduling Tools
One of the most significant additions to Threads is the ability to schedule posts.
Scheduling posts is important to make sure that your content gets the maximum engagement.
Earlier, if you wanted to schedule your posts, you had to use any AI tools for scheduling.
However, now, Threads has introduced the feature to schedule posts through the app itself. You can now schedule your posts 76 days in advance.
This feature can be accessed through the three-dot menu on the post composer. You can tap ‘Schedule’, select the desired date and time, and confirm.
Scheduled posts are saved in the ‘Drafts’ folder, where you can make edits or delete them before they go live.
If you are a creator who is managing multiple platforms or campaigns, this feature is a game-changer. This tool allows you to plan and organize content ahead of time, ensuring consistent posting without the need to be online at specific hours.
It also enables better alignment with audience activity, as creators can post during peak engagement hours without manual effort.
Enhanced Insights
Threads is also upgrading its ‘Insights‘ dashboard, thereby making sure that you get a detailed look at your content’s performance.
Using this feature, you can now analyze metrics which include the number of views on your post, follower demographics, types of interactions and performance trends over specific time periods.
This feature is available on both the mobile app as well as the web.
A new insights icon has been added at the top of the profile tab. In this screen, you can select a date range and tap ‘see all‘ to see all the posts and their insights.
You can also sort the posts by views, likes, or replies.
If you are a content creator, this feature is important for you as it lets you understand the kind of content that your audience likes the most.
You can identify what type of content performs best, track the growth, and refine your strategies accordingly.
Markup Tool
The ‘Markup feature‘ allows offers you a highlighter pen, arrow tool, and other drawing options.
This new tool opens whenever you repost or quote-share a post on the platform.
While this feature might seem unconventional for a text-first app like Threads, it gives users a unique way to express themselves and stand out.
For instance, a creator sharing an article or an announcement can use the tools to highlight key points, draw attention to specific details, or add a personal note.
This feature can make reshares more engaging and visually appealing, encouraging higher interaction rates.
However, this feature is currently only available in a few countries, and will likely be shipped globally in the future.
Final Thoughts
Instagram Threads is evolving into a robust platform for creators and brands.
The addition of scheduling, improved analytics, and creative tools shows helps enhance engagement and also provide valuable insights into audience behavior.
For content creators looking to grow their presence or streamline their workflows, Threads is quickly becoming a must-use platform.
With these updates, it’s clear that Instagram is serious about attracting creators and helping them succeed.
