Elon Musk’s X has started to expand its dedicated vertical video feed to users globally. This feature was launched the U.S. earlier this week and now, the platform has started rolling out the feature to users worldwide.
According to TechCrunch, the vertical video feed is now available in countries like India, Australia, and various European regions.
This feature is easy to find and is located located in a dedicated tab right next to the Grok button, ensuring prominent visibility for users.
For now, the rollout is exclusive to iOS users.
Android users will need to wait, though X hasn’t provided a specific timeline for when it will be available for Android users.
How Does it Work?
The vertical video feed allows users to scroll through short, engaging videos. It’s a familiar experience for anyone who has used TikTok or Instagram Reels.
The feature also supports ads.
After scrolling through a few videos, users may see promoted content. This approach keeps viewers engaged while helping X generate revenue.
X also states that the vertical video ads are the most engaging ad formats released as the engagement is 7X higher than the same ad on the home page.
How Does it Benefit Content Creators?
For creators, this update is big news. Here is how it can help:
- Increased Visibility: The new tab ensures videos are front and center, making it easier for creators to reach a wider audience.
- Increased engagement: X says that 100 million users now engage with the vertical videos in the app everyday. So, by using this feature, the content creators can expect more engagement on their posts.
- Monetization Opportunities: With ads integrated into the feed, creators could potentially benefit from revenue-sharing models in the future.
- Diverse Content Options: Whether it’s entertainment, education, or promotions, creators can experiment with different video styles to captivate their audience.
A Strategic Move Amid TikTok’s Uncertainty
X has rolled out this feature at the right time.
TikTok is one of the biggest players in short-form videos.
However, there is uncertainty as to the future of the app as it is facing a ban in the US though the enforcement of the ban in currently on hold.
This situation creates an opportunity for X to position itself as a go-to platform for vertical video content.
By introducing this feature now, X aims to attract users who might be looking for an alternative.
X's Focus on Video Content
This isn’t X’s first venture into video.
Last year, in 2024, the platform launched a stand-alone TV app to feature videos from creators and organizations.
In 2022, it also introduced swipe-up short video functionality.
With this new vertical video feed, X is doubling down on its commitment to video content.
The move aligns with trends across social media platforms, where short-form videos dominate.
Final Thoughts
Once the roll out of this feature is complete and the Android users will gain access, X could become a serious competitor to TikTok and other video-heavy platforms.
For now, creators and users alike should explore the new feature and see what it offers.
With its global expansion underway, X is clearly betting big on vertical videos.
If you’re a content creator, it’s time to grab your phone, hit record, and take advantage of this exciting new feature.
The world of short-form video on X is just getting started!
